First came the album, then the booklet and later the book. For over a century, industry has introduced new ways of using prining in its communications: showpiece albums, advertising brochures, anniversary books, and so on. Companies’ 50th, 100th and 150th anniversaries were often celebrated with lavishly printed and bound self-portraits. Words and pictures combined to represent past achievements and the company’s prosperity. The exhibition uses 120 volumes from Italian industry to trace the development of photography books. It is also a stroll through Italian industrial photography and the history of Italian enterprises. A number of video projections make it possible to follow the page sequence. All the books come from the Savina Palmieri collection, Milan. The show is accompanied by a critical introduction by Cesare Colombo.